NOW UK: prices and plans
NOW is Sky's contract-free streaming service in the UK, offering flexible monthly memberships for Entertainment, Entertainment & HBO Max, Cinema, and Sports. Boost and Ultra Boost add-ons are available for improved audio and video quality (Full HD or 4K Ultra HD with Dolby Atmos), ad-free on-demand streaming, and up to 2 or 3 simultaneous streams respectively. Standard memberships include ads unless Boost or Ultra Boost is active.
Subscription Plans
NOW Entertainment
Sky Atlantic, Sky Max, Sky Comedy, Sky Crime, Sky Documentaries, Sky History, Sky Nature, Sky Arts, Sky Sci-Fi, Gold, MTV, Comedy Central, Alibi, and more. Includes the biggest returning hit series from HBO (e.g. Euphoria, House of the Dragon), Sky Originals, exclusive US shows, and reality from Hayu. On-demand and live channels. Includes ads unless Boost or Ultra Boost is added. Kids content is included within this membership.
NOW Cinema
Access to the full Sky Cinema movie range with more of the latest blockbusters than anywhere else, plus new and exclusive Sky Original films and iconic film collections. Includes live Sky Cinema channels and on-demand streaming. Includes ads unless Boost or Ultra Boost is added.
NOW Entertainment & HBO Max
Everything in NOW Entertainment, plus HBO Max Basic with Ads. Watch every episode of every HBO Max series - from iconic hits like Game of Thrones to brand-new must-see The Pitt - alongside unmissable Sky Originals, exclusive US shows, and reality from Hayu. On-demand and live channels. Includes ads on NOW unless Boost or Ultra Boost is added.
NOW Sports
All 12 Sky Sports channels plus every Sky Sports+ stream, live and on demand. Sky Sports+ gives access to extra sports events including additional EFL matches, F1 Race Control, and 105 tennis tournaments from the ATP and WTA Tours. A Sports Day Membership is also available at £14.99 for 24 hours. Includes ads on live sports and channels.
Optional Add-ons
Enhance your subscription with these optional features
NOW Boost Add-on
Technical Add-onThe NOW Boost Add-on upgrades streaming to Full HD (1080p) with Dolby Digital 5.1 audio on selected content and devices, removes adverts on on-demand content (ads remain on live channels and trailers), and allows 2 devices to stream simultaneously. Requires a minimum internet speed of 12Mbps. Cannot be combined with Ultra Boost.
NOW Ultra Boost Add-on
Technical Add-onThe NOW Ultra Boost Add-on upgrades streaming to 4K Ultra HD with HDR and Dolby Atmos audio on selected content and compatible devices, allows 3 simultaneous streams, and removes adverts on on-demand content (ads remain on live channels and trailers). Requires a minimum internet speed of 30Mbps. Cannot be combined with Boost.