Amazon Prime Video UK Review 2026 - Is It Worth It?
Content, pricing, add-on channels, and honest value assessment for UK subscribers
Amazon Prime Video is bundled with a Prime membership that most UK households already hold for next-day delivery. But is the streaming service good enough to stand on its own? We review the content library, pricing options, add-on channels, and overall value for UK viewers in 2026.
Amazon Prime Video reaches most UK households through the back door. Subscribers who already pay for Amazon Prime membership - at £8.99/month or £95/year - receive Prime Video as part of the bundle alongside free next-day delivery, Amazon Music, and Prime Reading. For these viewers, the streaming service arrives at effectively zero extra cost. That changes the value calculation considerably versus services you pay for separately. This review looks at what Prime Video actually delivers as a streaming product, so you can decide whether it deserves a place in your setup - or whether it should be the first thing you drop when trimming subscriptions.
Amazon Prime Video UK Pricing in 2026
There are three ways to access Amazon Prime Video in the UK. A full Prime membership costs £8.99/month or £95/year - the annual plan saves roughly £13 and also covers delivery, music, and other Prime perks. If you only want the video service, Amazon offers a Prime Video-only plan at £5.99/month, which makes sense if you live outside Prime delivery areas or simply don't value the wider benefits. Both tiers include ads on some content by default; the no-ads upgrade costs an additional £2.99/month. Use StreamingBuilder's Amazon Prime comparison to see the full plan breakdown.
Amazon Prime Video UK Pricing (June 2026)
| Service | Metric | Rating | Notes |
|---|---|---|---|
| Prime Video Only | Monthly Cost | £5.99 | Streaming only, no delivery or other perks |
| Amazon Prime (Monthly) | Monthly Cost | £8.99 | Includes delivery, music, reading |
| Amazon Prime (Annual) | Monthly Cost | £7.92 equiv. | £95/year - saves ~£13 vs monthly |
| No Ads Add-on | Additional Cost | +£2.99/mo | Removes ads from Prime Video content |
What Can You Watch on Amazon Prime Video UK?
Prime Video's strongest content pillar is its Amazon Originals. The Boys, Reacher, Fallout, The Rings of Power, and Mr and Mrs Smith have all been significant successes, and the platform continues to invest heavily in returning series. The library also carries a broad selection of licensed films and TV series, though titles rotate more frequently than on Netflix. Sport coverage is limited - there is no live football or cricket - but Prime Video holds exclusive Premier League rights for a small number of matches each season and has the US Open tennis. For UK viewers, the library sits somewhere between Netflix and a mid-tier SVOD: a solid but not exceptional catalogue supplemented by very strong originals.
Prime Video Add-on Channels - The Hidden Ecosystem
One genuinely useful feature of Prime Video is its add-on channel marketplace. From within the Prime Video interface, UK subscribers can bolt on additional services with billing consolidated through Amazon. Current options include Paramount+ (approximately £6.99/month), Discovery+ (approximately £6.99/month), Hayu (approximately £4.99/month), MUBI (approximately £9.99/month), and others. Amazon frequently offers discounted trial periods for new add-ons. The single-login, single-bill approach is convenient, though prices are occasionally slightly higher than subscribing directly.
- Paramount+ - Star Trek, Yellowstone, Mission: Impossible catalogue, Paramount films
- Discovery+ - documentaries, factual, reality TV, Eurosport
- Hayu - reality TV including Vanderpump Rules, Real Housewives, Keeping Up with the Kardashians
- MUBI - curated arthouse and independent cinema
- BritBox - classic BBC and ITV archive, plus BritBox originals
Pros and Cons
Pros
- Included with Prime membership most UK households already hold
- Strong Amazon Originals: The Boys, Reacher, Fallout, Rings of Power
- Excellent add-on channel marketplace with consolidated billing
- Some live sport: selected Premier League matches, US Open tennis
- Downloads available on mobile for offline viewing
- Works on virtually every device and smart TV platform
Cons
- Ads included by default on paid content - removing them costs extra
- Licensed library titles rotate out more frequently than Netflix
- Interface is cluttered and mixes free, included, and paid-to-rent content
- No live football or cricket beyond a handful of Premier League matches
- Add-on channel prices can be marginally higher than direct subscriptions
💡 Recommendation
Frequently Asked Questions
How much does Amazon Prime Video cost in the UK?
Amazon Prime Video is available as part of an Amazon Prime membership at £8.99/month or £95/year. A Prime Video-only subscription without the delivery and other Prime benefits costs £5.99/month. Both tiers include ads by default; removing ads costs an additional £2.99/month on top of the base plan.
Is Amazon Prime Video included with Amazon Prime membership?
Yes. Amazon Prime Video is included as a standard benefit of Amazon Prime membership in the UK. You do not need to sign up for a separate streaming subscription if you already have Prime. The full Prime membership (£8.99/month or £95/year) also includes free next-day delivery on eligible orders, Amazon Music Prime, Prime Reading, and exclusive Prime member deals.
What are the best shows on Amazon Prime Video UK?
Amazon Prime Video's strongest original series for UK viewers include The Boys (superhero satire), Reacher (action thriller), Fallout (post-apocalyptic drama), The Rings of Power (Tolkien fantasy), and Mr and Mrs Smith (spy comedy-drama). Earlier originals like Fleabag, The Marvelous Mrs. Maisel, and Good Omens also remain in the library. The platform has a consistent track record of producing at least two or three must-watch series each year.
Can I get Amazon Prime Video without a Prime membership?
Yes. Amazon offers a Prime Video-only subscription in the UK at £5.99/month. This gives you access to the full Prime Video streaming library without the delivery benefits, Amazon Music, or other Prime perks. It is worth considering if you primarily want the streaming service and do not shop frequently on Amazon.
What add-on channels are available with Amazon Prime Video UK?
UK Prime Video subscribers can add Paramount+, Discovery+, Hayu, MUBI, BritBox, and several other channels directly within the Prime Video interface. All billing is managed through Amazon, and add-ons appear alongside your main Prime Video content in a single app. Amazon regularly offers promotional trial pricing on new add-ons. Current prices and availability can be found on the Amazon website, as the add-on catalogue changes periodically.