Subscription Plans
NOW Entertainment
Sky Atlantic, Sky Max, Sky Comedy, Sky Crime, Sky Documentaries, Sky History, Sky Nature, Sky Arts, Sky Sci-Fi, Gold, MTV, Comedy Central, Alibi, Sky Kids and more. Includes the biggest returning HBO series (e.g. Euphoria, House of the Dragon), Sky Originals, and exclusive US shows. On-demand and live channels.
NOW Cinema
Sky Cinema channels, 1000+ movies on demand.
NOW Entertainment & HBO Max
Everything in NOW Entertainment, plus HBO Max Basic with Ads. Watch every HBO Max series including Game of Thrones, The Pitt, and more, alongside Sky Originals and exclusive US shows. On-demand and live channels.
NOW Sports
All 12 Sky Sports channels plus Sky Sports+ streams, live and on demand. Sky Sports+ gives access to extra sports events including additional EFL matches, F1 Race Control, and 105 Tennis tournaments from the ATP and WTA Tours.
Optional Add-ons
Enhance your subscription with these optional features
NOW Boost Add-on
Technical Add-onThe NOW Boost Add-on adds Full HD (1080p) and Dolby 5.1 surround sound on select content, removes adverts on on-demand content and allows 2 devices to stream at once.
NOW Ultra Boost Add-on
Technical Add-onThe NOW Ultra Boost Add-on adds Ultra HD (4K) and Dolby Atmos support for select content, allows 3 simultaneour streams, and removes adverts for on-demand content.
Service Overview
Expert Review
NOW Review 2025: Sky's Contract-Free Streaming Service Under the Microscope
NOW offers flexible access to Sky's premium content without contracts, but hidden costs through essential add-ons and premium pricing make it a complex proposition for UK streamers seeking value.